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Leading eSports organizations in the CIS 2021, by hours watched.Online streaming content viewing behavior among seniors in Australia 2020.Spotify's sales and marketing costs 2013-2021.Spotify's premium subscribers in North America 2016-2017.Spotify's share of monthly active users 2017, by age.Spotify's quarterly operating income/loss 2017-2022.Spotify's share of monthly active users 2018-2019, by region.Spotify: number of overall and paid subscriptions in the U.S.Time spent listening to Spotify content 2015-2017.demographic profile in September 2011, ranked by income Spotify's revenue in the United Kingdom (UK) 2012-2014, by category.Spotify's revenue and net income in the United Kingdom (UK) 2009-2014.Spotify artist royalty payments 2012-2015.Churn rate of Spotify worldwide 2018-2019.With the decline of physical music sales, the digital revenue of easily accessible streaming services is more important than ever. Streaming media is currently undergoing a strong upwards trend with global digital music revenues amounted to 2.8 billion US dollars in 2017. As of February 2015, Spotify ranks as one of the most popular audio apps downloaded by US smartphone users and one of the most popular.

The streaming service currently has more than 20 million paying subscribers, up from 10 million in May 2014.

As of September 2015, more than 39 million users were accessing Spotify via the social network. Although available as a stand-alone service, Spotify made its US debut in July 2011 as a Facebook application and has since included heavily integrated social features like shared tracks and messaging between users. The basic version of the service is free and higher tiers of paid subscription feature no ads and access on mobile devices. Spotify legally provides content from record labels including EMI, Sony, Universal and Warner Music Group. The music streaming service was publicly launched in 2008 and has gone on to become a company with more than 5.25 billion euros in annual revenue. Starting out as a Sweden-based startup, Spotify has evolved into a strong player in the digital content subscription market.

This marks a dramatic increase from the 311 workers employed by the company in 2011. In 2021, Spotify employed an average of 6,617 people worldwide, up from 5,584 in the previous year.